Blog
Practical content for academy operators and serious grapplers: BJJ marketing and retention playbooks, coaching operations workflows, and training intelligence breakdowns.
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May 25, 2026
The math nobody runs: what a BJJ gym is actually worth per member
Most BJJ owners can't tell you the lifetime value of their average member. The math, why it matters, and what the numbers usually reveal.
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May 25, 2026
BJJ progress tracking when you're not at one gym: a guide for solo and multi-gym athletes
Most BJJ tracking advice assumes you train at one gym, with one set of partners. Here's what to do if your training is more chaotic than that.
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May 18, 2026
Your BJJ Kryptonite: the partner-specific weakness pattern that ruins competitions
Every BJJ practitioner has a Kryptonite — a specific match-up they consistently lose to without realizing it. Here's how to find yours before competition does.
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May 18, 2026
Stop running your BJJ gym on five different tools
Most BJJ academies run on Stripe + a calendar + a spreadsheet + a messaging app + memory. The cost of that fragmentation is bigger than owners realize.
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May 11, 2026
BJJ gym retention: the 90-day window that decides everything
Half of new BJJ members quit within 90 days. The patterns that decide who stays, and the operational changes that move the curve.
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May 11, 2026
BJJ rust: when techniques decay, and how to bring them back
You don't lose techniques over years. You lose them over weeks. The decay model nobody talks about, and what to do about it.
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May 4, 2026
BJJ gym pricing strategy: what to actually charge in 2026
Most BJJ academies are underpriced. The frameworks for tiered pricing, why most owners avoid raising rates, and what the market will actually pay.
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May 4, 2026
BJJ training journal: what to actually track (and what to ignore)
Most BJJ training journals fail in week three because they ask for too much. Here's the minimum data that produces real insight, and the data that's pure busywork.
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Apr 27, 2026
Why most BJJ gyms leave money on the table — and the four places it's hiding
BJJ academies don't have a marketing problem; they have a revenue-capture problem. Four places in the typical gym where real money is sitting unclaimed.
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Apr 27, 2026
Why most BJJ practitioners plateau — and how training data fixes it
Three years in, most adult hobbyists stop improving. The reason has nothing to do with talent and everything to do with feedback. Here's what training analytics actually does.