What does the CRM track?
Lead status, communication history, and progression toward membership—focused on academy admissions, not enterprise deal stages.
CRM & communications
Prospects and members in one pipeline shaped for martial arts—not enterprise sales stages nobody on your staff understands.
- Stages match how you admit people (trial booked, attended, sized for a uniform) instead of forcing BJJ into “SQL” jargon.
- Past messages stay on the profile so the Tuesday coach sees what Monday’s desk promised.
- Fewer ghosts: when follow-up lives in one place, fewer leads die in unread Instagram DMs.
From first message to signed member
See each prospect’s stage, last touch, and next step. Example: your front desk picks up a trial who ghosted after day three because the reminder lived in one shared place.
Stages that match how academies admit people
Move leads through steps that mirror your real process (trial booked, uniform sized, first class attended) instead of forcing BJJ into a software template meant for software sales.
History next to the member record
Emails, texts, and notes stay on the profile so anyone covering the desk can continue the conversation without asking “what did we last say?”
Frequently asked questions
Can multiple staff work the same leads?
Yes. Shared visibility reduces duplicate outreach and crossed wires between owners, coaches, and front desk.
Does CRM connect to memberships and operations?
Yes. When someone becomes a member, context doesn’t disappear; it sits beside billing and attendance.
Related pages
Keep browsing—everything here ties back to real gym and student workflows.